Brandbook - Saloton Oy, property maintenance professional

Saloton Oy BrandBook

Welcome to Saloton Oy's Brand Guidelines!

Company colours

Primary colours

RGB 35, 40, 47
#23282f
CMYK 26%, 15%, 0%, 82%
PMS 433 C

RGB 63, 75, 94
#3f4b5e
CMYK 33%, 20%, 0%, 63%
PMS 7545 C

RGB 216, 222, 234
#d8deea
CMYK 8%, 5%, 0%, 8%
PMS 656 C

Accent/highlight colours

RGB 0, 171, 237
#00abed
CMYK 100%, 28%, 0%, 7%
PMS 2925 C

RGB 254, 156, 42
#fe9c2a
CMYK 0%, 39%, 83%, 0%
PMS 1375 C

Shades can be used, for example, 50% and 30% of the main colours
Accent colours should be used thoughtfully. As accents for headings, as focal points. A maximum of 5% of the material's content.

Saloton Oy BrandBook

Welcome to Saloton Oy's Brand Guidelines!

Messages and
Customer promise

"Quality services with a one-company approach."

Our cooperation is smooth. Our organisation's agility allows for a quick response to your needs, enabling your work to commence and be completed flexibly within agreed timelines.

Company ID

The company's identifier is formed by the S-identifier part and the spelling of the word Saloton.
The symbol appears primarily in a horizontal form.

The confession can also be used with the 24/7 part if needed.

You can download different file formats from the badge from the server.

Company identifier

The S-unit can also be used on its own when the connection to the Saloton brand is
clearly visible.

You can download different file formats from the server.

Company colours

Primary colours

RGB 35, 40, 47
#23282f
CMYK 26%, 15%, 0%, 82%
PMS 433 C

RGB 63, 75, 94
#3f4b5e
CMYK 33%, 20%, 0%, 63%
PMS 7545 C

RGB 216, 222, 234
#d8deea
CMYK 8%, 5%, 0%, 8%
PMS 656 C

Accent colours

RGB 216, 222, 234
#d8deea
CMYK 8%, 5%, 0%, 8%
PMS 656 C

Shades can be used, for example, 50% and 30% of the main colours
Accent colours should be used thoughtfully. As accents for headings, as focal points. A maximum of 5% of the material's content.

Typography

Saloton Oy's font family is Cairo

In some cases, it may be necessary to use the Cairo Black (900) font in the heading, but on a case-by-case basis and with consideration.

H1 and H2 heading fonts predominantly use Cairo Bold (700).

H3-H6 subheadings will use the Cairo SemiBold (600) font.

The body text uses the Cairo Normal (400) font.

Icons

Examples of icons used by Saloton Oy in their advertising

You can download the icons in different file formats from the server.

Icons can also be downloaded from stock photo sites, for example. Adobe Stock, as long as care is taken that the icon style is the same as in the examples.